B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other facts concerning modern-day B2B marketing. We discuss how the buying journey is currently entirely fragmented and the way that neighborhood structure can assist marketing experts take back control of the e

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as various other truths regarding modern-day B2B advertising. We discuss how the purchasing trip is currently entirely fragmented and also the way that community building can help marketing professionals take back control o

TL; DR - If you require short-term outcomes, e.g., profits, do not think that the trick is catching more need. This strategy is becoming less effective, and also it's a way to melt precious sources. Focus on producing need where you can obtain near-term victories. The customer's journey can not be "bent to our will." If you can not